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		<title>Goodbye, good luck and thanks!</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=228</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=228#comments</comments>
		<pubDate>Thu, 01 Jul 2010 23:36:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Sadly today we say goodbye to our most digitally/socially aware client, Rebecca Smith from Telecom Business. We have embarked on an interesting journey together over the past 6 months. It has been challenging, exciting and frankly a hell of a lot of fun. Just what a great client should provide you as an agency.
From all [...]]]></description>
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		<title>OneShow + latest work</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=219</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=219#comments</comments>
		<pubDate>Wed, 05 May 2010 00:55:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

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		<description><![CDATA[As that great scholar and academic, Zac Effron, once said, “Bop bop bop, straight to the top. Going for the glory, we’ll keep stepping up. And we just won’t stop ‘til we reach the top.”
Ok, it may not give Lennon a run for his money (hell, it even makes Ringo sound clever), but it does [...]]]></description>
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		<title>AXIS Digital Metal</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=213</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=213#comments</comments>
		<pubDate>Tue, 20 Apr 2010 05:36:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

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		<description><![CDATA[Less than two months have passed since Tribal NZ were celebrating a 2nd place ranking in Campaign Brief&#8217;s innovative new Digital Hot+Cold list (Full Service Digital Agencies Australasia) and wiser heads around the office having been muttering words like &#8216;catalyst&#8217; and &#8216;momentum&#8217; ever since.
Luckily enough the industry&#8217;s top dog creative awards ceremony, AXIS, was just [...]]]></description>
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		<title>Wanted: Interactive Designer</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=205</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=205#comments</comments>
		<pubDate>Wed, 14 Apr 2010 00:08:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>
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		<category><![CDATA[Designer Job]]></category>

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		<description><![CDATA[We are hiring again, this time a motivated, talented, nice, self-starter in the form of an Interactive Designer. Sound like you? Drop our Creative Director a line (daniel.wright [at] tribalddb.co.nz) with a CV, portfolio link (or PDF) and a covering letter and we&#8217;ll get right on back to you.
Choice.
Job Description (the formal bit)
Designers are responsible [...]]]></description>
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		<title>CB: Inaugural Digital Hot and Cold index</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=202</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=202#comments</comments>
		<pubDate>Wed, 17 Feb 2010 03:23:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

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		<description><![CDATA[In our world of advertising creativity no other publication is as widely regarded as Campaign Brief. So when they released their inaugural Digital Hot and Cold Index; a comprehensive ranking of all digital agencies in both Australia and New Zealand, we were watching with interest.
Judged by a panel of eight creative directors throughout Australasia who [...]]]></description>
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		<title>New Creative Technology Lead</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=199</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=199#comments</comments>
		<pubDate>Fri, 15 Jan 2010 09:08:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.tribalddb.co.nz/tribalog/?p=199</guid>
		<description><![CDATA[We are in hiring mode again! This time we welcome Paul Sanderson back from a couple of years in the UK working freelance out of Rehab Studios most recently.
Paul is an AS3 and Flash/AIR guru and has joined us to head up a our efforts in creative tech. 
Watch this space for some R&#038;D and [...]]]></description>
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		<title>Appointment of a Deputy Creative Director</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=195</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=195#comments</comments>
		<pubDate>Fri, 18 Dec 2009 03:28:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>

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		<description><![CDATA[Hot off the press is the appointment of Aaron Goldring, soon to be ex-Interactive Head of Art at AIM Proximity as our DCD. Aaron joins us in the new year to partner Dan Wright our Creative Director.
Azz brings with him a huge amount of direct and digital experience on some of NZ&#8217;s largest brands; Air [...]]]></description>
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		<title>The death of real world mental models</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=186</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=186#comments</comments>
		<pubDate>Fri, 04 Sep 2009 04:29:14 +0000</pubDate>
		<dc:creator>josea</dc:creator>
				<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[I had an interesting conversation with our CD about usability and mapping user interaction to real world mental models. While the conversation ended in violent agreement, it did pose a question about the evolution of usability.
The conversation was around an article by Fred Beecher suggesting that the iPhone was difficult to use. The author laments [...]]]></description>
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		<title>Social media is a business strategy</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=108</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=108#comments</comments>
		<pubDate>Thu, 06 Aug 2009 03:18:59 +0000</pubDate>
		<dc:creator>josea</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.tribalddb.co.nz/tribalog/?p=108</guid>
		<description><![CDATA[Social media is the new black. Visit any marketing/media industry site and it dominates the headlines. The opportunity for brands and advertisers alike is to be able to understand the intangible dynamics of this new social economy (an economy that has real value and influence). And then develop strategies that accept and embrace these dynamics [...]]]></description>
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		<title>Technology vs. Culture</title>
		<link>http://www.tribalddb.co.nz/tribalog/?p=104</link>
		<comments>http://www.tribalddb.co.nz/tribalog/?p=104#comments</comments>
		<pubDate>Thu, 06 Aug 2009 03:10:19 +0000</pubDate>
		<dc:creator>josea</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[I often think about which is more influential, technology or culture.  Is it chicken and egg and to be honest, does it really matter?
Through the ages, technology has always played an instrumental role in forming cultural paradigms from the Bronze Age to the current Social Age. Whilst we are surrounded by technology and advancement, people [...]]]></description>
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